First Choice holidays, a household UK name, is part of TUI UK Ltd which is part of TUI AG – one of the largest holiday providers in the UK. First choice was created in 1994 after the rebranding of the travel company “Owners Abroad” and in 1998 went on to acquire the UK tour operators Unijet Travel Group, Hayes & Jarvis and Bakers Dolphin as well as acquiring a stake in Holiday Hypermarket. In 2007 First Choice Holidays merged with the tourism division of TUI AG, Thomson Holidays creating a new company now known as TUI Travel which is based in London.
Using travelmatch you can search for First Choice holidays 2012 in a range of accommodations and resorts. As of summer 2012 you will only be able to purchase First Choice all inclusive holidays. First Choice Holidays is a member of the Association of British Travel Agents, First Choice Holiday’s ABTA Number is V5126. First Choice Holiday’s ATOL number is 2524.